Esikatselusta

Esikatselusta is the genitive form of the Finnish noun esikatselu, which means preview or sneak peek. In Finnish media language, esikatselusta refers to materials, information, or commentary that originate from or concern a preview of a forthcoming work, such as a film, video game, software, or other product. The term emphasizes that the content is derived from an earlier, promotional glimpse rather than from the full release.

Etymology and grammar: Esikatselu combines esi- (before, pre) with katselu (viewing). The form esikatselusta is the genitive singular, used after verbs or prepositions that govern the genitive to indicate topic or source, for example: esikatselusta kerrottiin uusista yksityiskohdista, meaning that information about the preview was reported.

Usage: In journalism and marketing, esikatselusta is commonly used when describing press materials, trailers, screenshots, or early access content linked to a forthcoming release. It can refer to what was shown in the preview, what was revealed, or the impressions arising from the preview.

Related terms: esikatselu (preview), esikatseluversio (preview version), traileri (trailer). The concept is closely tied to pre-release discourse in Finnish media, where previews serve to generate interest before the full launch.