Ersatzzyklen
Ersatzzyklen, a German term often translated as "replacement cycles," refers to the predictable patterns of renewal and discontinuation of products and services within a market. This concept is fundamental to understanding consumer behavior, technological advancement, and business strategy. It describes the process by which older items or technologies are eventually replaced by newer, often improved, alternatives.
The duration of an Ersatzzyklus can vary significantly depending on the product category. For example, fashion
Businesses often leverage the understanding of Ersatzzyklen to forecast demand, manage inventory, and plan product development.