Ereignisorientierung
Ereignisorientierung is a term used predominantly in journalism and media studies to describe an editorial and interpretive stance that prioritizes current events and happenings over longer‑term themes or background analysis. It denotes how newsrooms and audiences focus attention on immediate incidents, breaking news, and developing stories, with emphasis on timeliness, drama, and novelty. In contrast, the closely related concept of Themenorientierung refers to reporting that concentrates on enduring issues, context, and in‑depth examination.
In newsroom practice, Ereignisorientierung can shape story selection, pacing, and how stories are pitched and presented—favoring
Scholars note both benefits and drawbacks: it can enhance relevance and engagement in fast‑changing environments, yet
Usage and scope: The term appears in German‑language media research and discussions of news value (Nachrichtenwert)