Eirelevantti

Eirelevantti is a neologism used in Finnish online discourse to label content that is considered irrelevant to the current topic. The term functions as an adjective or noun and is commonly encountered in forums, comment sections, and social media threads when participants want to distance themselves from tangential remarks or derailment.

Etymology and spread: The word appears to be a portmanteau of ei meaning “not” and relevantti, an adapted form of the English word “relevant” with Finnish morphology. Its exact origins are uncertain, but it began circulating in informal Finnish digital communities in the 2010s and has since become a recognizable shorthand for off-topic content. It is not part of standard Finnish dictionaries.

Usage and interpretation: Eirelevantti is typically used to steer discussion back to the main topic or to critique a comment as off-topic. It can appear as “eirelevantti kommentti” or as a modifier in a sentence. While it can help maintain topical focus, critics say it may be used to silence dissent or dismiss legitimate but peripheral points. In meme culture, it sometimes appears as a playful label rather than a strict judgment.

See also: irrelevance, relevance, discussion etiquette. It is primarily a linguistic artifact of online communication and thus has limited formal documentation.