Ehandelskataloger

An ehandelskatalog is an electronic catalog used in e-commerce to present products to consumers. It collects and organizes product data in a structured way for online storefronts, marketplaces, and comparison sites. Ehandelskataloger typically include product descriptions, images, prices, stock status, variations, and attributes such as size, color, and technical specifications. They are organized using taxonomies and categories to support navigation, search, and filtering, and may include multimedia content and customer reviews.

The content of ehandelskataloger is designed for efficient discovery and merchandising. They support product hierarchies, rich media, pricing rules, stock indications, and variant management. The catalogs are often maintained in a centralized system to ensure consistency across channels and devices, and may be enriched with translations and localized content for different markets.

Data for ehandelskataloger comes from supplier catalogs, in-house product databases, or a blend of both. Catalog management relies on data feeds in formats such as XML, JSON, or CSV, and frequently uses a product information management (PIM) system to harmonize attributes, standardize unit measures, and manage digital assets. Global identifiers such as GTINs, UPCs, and other GS1 standards are commonly used to ensure consistent product recognition across channels.

Ehandelskataloger are distributed to multiple front ends, including retailer websites, mobile apps, marketplaces, and price comparison sites. They enable synchronized pricing and availability, support localization for different markets, and facilitate onboarding of new items. Key benefits include improved product discoverability, more efficient data governance, and consistent merchandising across touchpoints, while challenges include data quality, refresh frequency, and regulatory compliance.