ECommerceMarktplätze
ECommerceMarktplätze are online platforms that bring together buyers and sellers to trade goods and services. They function as intermediaries that provide listing infrastructure, search and discovery tools, payment processing, and often logistics and customer service support. Marketplaces can be categorized by business model: B2C marketplaces targeting consumers, C2C marketplaces where individuals sell to individuals, and B2B marketplaces focusing on business buyers. They can also be horizontal, offering a wide range of categories, or vertical, concentrating on a specific sector such as fashion or electronics.
Typically, marketplaces monetize through commissions on sales, listing or subscription fees, and value-added services such as
Marketplaces dominate many online retail sectors and enable cross-border trade, but they raise concerns about counterfeit
Well-known examples include Amazon and eBay in general consumer markets; Alibaba in global B2B; Zalando in fashion;