Duditud

Duditud is a neologism used in online discourse to describe the perceived quality deficit of a product, idea, performance, or initiative relative to expectations. It characterizes a sense that something should work, perform, or resonate, but instead fails to meet those hopes.

Formed from the word dud, meaning a failure or nonfunctional item, combined with the abstract noun suffix -itud (in imitation of words like attitude, magnitude), duditud signals the state or condition of being a dud. The term emerged in informal digital communities in the early 2020s and has since circulated in memes, reviews, and commentary.

It is generally qualitative and subjective, used more as a judgment about perceived failure than as a precise metric. It can apply to hardware that underperforms, media projects that underdeliver, or ideas that promise more than they can deliver. Users may contrast high hype with low actual impact to describe duditud.

Related concepts include dud, hype versus reality, disappointment, dead-on-arrival, or flop; duditud is distinct in emphasizing the condition rather than a single instance.

Because it is informal and not standardized, its interpretation varies by speaker and community.