Dotarcie

Dotarcie is a Polish noun meaning the act or result of reaching a destination, goal, or recipient. It derives from the verb dotrzeć, meaning to reach or arrive. The term can denote physical arrival, attainment of objectives, or the dissemination of information or goods.

In geography and logistics, dotarcie refers to arrival at a planned place, completion of a journey, or delivery to its recipient. It is used to describe whether a shipment has reached a client or whether a person has reached a specific location, often with emphasis on timeliness and completeness.

In marketing and media, dotarcie describes the reach of a message or campaign—the extent to which the target audience is exposed. It is commonly used as a metric alongside frequency and impressions. Dotarcie can be measured as the number of unique individuals reached or as a percentage of the target group, depending on the data source and methodology.

Related terms include zasięg (reach) and frekwencja (frequency); the exact definition of dotarcie can vary by field and context. In logistics, it may also imply timeliness, as in “dotarcie w wyznaczonym czasie” (arrival within the scheduled time). In everyday usage, the nuance of dotarcie is often clarified by additional words, such as “dotarcie do odbiorcy” or “dotarcie przesyłki.”

The term is common in Polish discourse and business reporting, and its precise meaning is usually inferred from context. When clarity is required, more specific expressions are preferred.