Directtomarket
Directtomarket is a business approach in which producers sell products or services directly to end customers, bypassing traditional wholesale and distribution intermediaries. The term covers a range of strategies that aim to control the path from creation to market, often leveraging digital channels or owned sales outlets to reach buyers with minimal third-party mediation.
Scope includes consumer-oriented direct-to-consumer (DTC) activity, direct sales to other businesses (B2B), and hybrid arrangements where
Directtomarket is related to but not identical with direct-to-consumer. DTC typically emphasizes selling to individual consumers;
Advantages include higher gross margins, greater brand control, direct access to customer data, and faster feedback
Historically, directmarket-style approaches emerged as manufacturers sought higher margins and closer customer ties, accelerated by e-commerce,
See also: direct-to-consumer, e-commerce, omnichannel retail, channel management.