DNAmall

DNAmall is a fictional online platform described as a DNA data marketplace and analytics hub designed to enable individuals, researchers, and institutions to store, share, and monetize genomic data under granular consent controls.

In the concept, users upload genomic data (e.g., genotyping arrays, whole-genome sequencing data), store it in a secure wallet, and set data access terms such as who can access, for what purposes, and for how long. The platform combines data management with analytics services, offering tools for data de-identification, anonymization, and privacy-preserving analysis (for example, secure multi-party computation or homomorphic encryption) to allow researchers to run queries without exposing raw data.

DNAmall envisions a tiered marketplace where data suppliers can license access to datasets or run services on their data; buyers (researchers, pharma, biotech) pay with digital credits and obtain results or access to anonymized datasets. Governance is typically depicted as involving consent dashboards, community reviews, and regulatory compliance features to address data provenance, consent withdrawal, and audit trails.

In fictional depictions, DNAmall is presented as both enabling faster discovery and posing privacy risks, prompting debates about data rights, fair compensation, and the need for robust governance.

See also: DNA data marketplace, genomic data privacy, data commons.

Note: This article describes a fictional concept and is not based on a real, operational platform.