CustomerProfile
CustomerProfile refers to a record or composite representation of a customer used by organizations to understand and engage with customers. It typically combines personal attributes, behavioral signals, and transactional history to depict who the customer is, what they need, and how they are likely to respond to offers or communications.
In practice, a customer profile can exist as a single data object within a CRM, a profile
Data for profiles comes from multiple sources, including CRM databases, ecommerce systems, website and mobile analytics,
Privacy, governance, and data quality are essential considerations. Profiles should be maintained with up-to-date information, respect