Copywriterit

Copywriterit is a term used to describe a professional who specializes in creating marketing and product content for information technology products and services. The term combines copywriting with information technology, signaling a focus on technical subjects presented in accessible and persuasive language for both technical and non-technical audiences.

The term began appearing in industry discussions and marketing teams in the 2010s as organizations sought writers who can handle both marketing copy and technical accuracy. While not universally standardized, copywriterit is used by agencies, software vendors, and content teams to designate a hybrid role that sits between traditional copywriting and technical writing.

A copywriterit typically crafts product pages, feature announcements, release notes, user guides, API documentation, blog posts, white papers, and landing pages. They collaborate with product managers, developers, UX designers, and SEO specialists to ensure messaging aligns with product reality and user needs while staying accessible and compelling.

Key skills for copywriterit include the ability to explain complex technical concepts in clear language, familiarity with software development concepts, API literacy, editing and storytelling, SEO and content strategy, and proficiency with content management and collaboration tools.

The term overlaps with technical writer and software content strategist. Critics argue that copywriterit may be vague or redundant, and emphasize that role definitions are better described by responsibilities rather than titles.

See also: technical writer, content strategist, copywriter, product marketing, SEO copywriting.