Communicar

Communicar is a term used in communication studies and related disciplines to denote the deliberate design and execution of communicative processes that aim to create shared understanding among participants. The term derives from Latin communicare, meaning to share, and the Romance languages often have comunicar, comunicar, or comunicare as the root for “to communicate.” In contemporary usage, Communicar is applied as an umbrella concept for practices that integrate dialogue, media, and technology to facilitate collaborative meaning-making.

In practice, Communicar involves establishing channels that invite participation, clear framing of goals, feedback loops, and governance structures that support trust and accountability. It is used in education to promote critical media literacy; in business to align stakeholders; in the public sector to engage citizens. Digital platforms described as Communicar-centred emphasize user-generated content, open moderation, and transparent decision processes.

Critiques of Communicar focus on possible overemphasis on consensus, power dynamics in participatory settings, and the risk of information overload. Proponents argue that a genuine Communicar approach can improve inclusivity, reduce misunderstandings, and increase message effectiveness.

See also: Communication, participatory design, media literacy, discourse analysis.