CloudTec

CloudTec is a proprietary cushioning technology developed by the Swiss running shoe company On. It is characterized by a system of hollow, air-filled pods that are designed to compress and expand with each stride. The primary goal of CloudTec is to provide a unique combination of soft landings and explosive takeoffs.

The pods, often referred to as "clouds," are strategically placed on the outsole of the shoe. When a runner lands, these clouds collapse, absorbing impact forces. Upon pushing off, the clouds expand, creating a spring-like effect that propels the runner forward. This dual action is intended to reduce fatigue and enhance performance.

CloudTec technology is integrated into various models of On running shoes, catering to different types of runners and running conditions. The design of the clouds can vary in size, shape, and density depending on the specific shoe's intended use, such as road running, trail running, or racing. The company emphasizes that this system allows for a customized running experience, adapting to the individual's gait and the terrain. The technology is a core differentiator for the On brand in the competitive athletic footwear market.