Chancenanalysen
Chancenanalysen, also known as opportunity analysis or SWOT analysis, is a strategic planning tool used to identify and evaluate the strengths, weaknesses, opportunities, and threats associated with a business, project, or individual. The term "SWOT" is an acronym for these four categories. This method helps in understanding the internal and external factors that can impact the success of a venture. By conducting a SWOT analysis, stakeholders can make informed decisions, set realistic goals, and develop strategies to capitalize on opportunities and mitigate threats.
The process of a SWOT analysis typically involves the following steps:
1. Identify Strengths: These are the internal resources, capabilities, and attributes that give an organization an
2. Identify Weaknesses: These are the internal factors that hinder the organization's performance or growth. Weaknesses
3. Identify Opportunities: These are the external factors that the organization can exploit to its advantage.
4. Identify Threats: These are the external factors that could cause trouble for the organization. Threats can
Once the SWOT analysis is complete, the next step is to develop strategies to leverage strengths and