CerealsPlus

CerealsPlus is a category term describing breakfast cereals marketed as enhanced with additional nutrients beyond traditional cereals. It is not a single brand but a label used by multiple manufacturers to signal fortified nutrition.

Typical CerealsPlus formulations combine whole grains with micronutrient fortification such as iron, calcium, vitamins A, D, and B-complex, and often include added fiber or plant-based protein. Some products contain prebiotics or omega-3 ingredients.

The term emerged as consumer interest in functional foods grew, with manufacturers using CerealsPlus in product names and marketing. Regulatory standards govern nutrient claims, while packaging must disclose ingredients, sugar content, and nutrition information.

Reception is mixed: supporters point to easier attainment of daily nutrient targets; critics warn that some variants may be high in sugar or salt and that health benefits depend on overall diet.