CPMperusteiseen

CPMperusteiseen is a Finnish term that translates to "based on CPM" or "CPM-based" in English. CPM stands for Cost Per Mille, a marketing metric representing the cost of advertising per thousand impressions. Therefore, CPMperusteiseen refers to a pricing model or strategy where the cost of advertising is determined by the number of times an advertisement is displayed to an audience, specifically per thousand views.

This model is commonly used in digital advertising, such as on websites and social media platforms. Advertisers choose CPMperusteiseen campaigns when their primary goal is to increase brand awareness and reach a large audience, rather than direct conversions or sales. The effectiveness of a CPMperusteiseen campaign is often measured by the reach achieved and the overall visibility of the advertisement.

When opting for a CPMperusteiseen approach, advertisers agree to pay a predetermined price for every thousand times their ad is shown. This allows for predictable budgeting and a clear understanding of how much exposure they are purchasing. However, it's important to note that a high number of impressions does not automatically guarantee engagement or desired outcomes. Therefore, while CPMperusteiseen is effective for broad reach, other metrics are often considered alongside it to evaluate the overall success of an advertising campaign.