Burberrys

Burberrys, also known as Burberrys of London, was the label used by the British luxury fashion house Burberry from the early 20th century until the late 1990s. The label appeared on ready-to-wear and accessories and was distinguished by its serif BURBERRYS branding and, on many items, the characteristic Burberry check lining. The company, founded by Thomas Burberry in 1856, originated in England and became known for weatherproof outerwear. Burberry developed gabardine fabric in 1879 and introduced the trench coat during World War I, which helped establish its reputation for durable outerwear.

The Burberrys mark became closely associated with the brand during the 20th century. The label also included emblems such as the equestrian knight crest, with the motto Prorsum (Forward). The signature Burberry check, a plaid pattern later known as the Nova check, appeared as a lining and later as a hallmark motif in garments and accessories.

In the late 1990s and early 2000s, the house restructured its branding and marketing strategy, adopting the single Burberry name for products and corporate communications. The Burberrys label gradually disappeared from new lines as the company rebranded to Burberry Group plc and then Burberry Limited in subsequent years. Today, Burberry remains a major British luxury fashion house, with a global portfolio of apparel, accessories, and fragrances, while its historic Burberrys label is recognized as part of the brand’s early heritage.