Brändityypin
Brändityypin is a Finnish term that translates to "brand type" or "brand category." It refers to the classification of a brand based on its characteristics, positioning, and the way it interacts with its target audience. Understanding brand types helps businesses to strategically develop and manage their brand identity, marketing efforts, and customer relationships.
Several common brand types exist, each with distinct approaches. For instance, a premium brand aims to convey
Other brand types include challenger brands, which aim to disrupt established markets, and niche brands, which