Brukarnytta

Brukarnytta is a Norwegian term used in user experience and product development to describe the value or usefulness that a product or service provides to its users. The word combines bruk (use) and nytta (utility or benefit), and can be translated as user utility or user value.

In practice, brukarnytta covers both functional usefulness—whether the product enables the user to accomplish tasks effectively—and experiential value, such as ease of use, speed, reliability, and overall satisfaction. It focuses on what users gain from the product and how it fits their needs and contexts, not only on technical features.

Designers and product teams discuss brukarnytta when defining user needs, expected outcomes, and the trade-offs between different features. It is used to justify decisions, prioritize work, and communicate value to stakeholders. The concept supports aligning business goals with user welfare by emphasizing outcomes that matter to users.

Measurement of brukarnytta combines qualitative feedback with quantitative data. Common indicators include task success rate, time on task, error rate, perceived usefulness, usability scores, adoption, retention, and willingness to pay. Evaluations compare anticipated brukarnytta with realized outcomes to guide iteration and improvement.

Examples across domains include a mobile banking app that speeds up bill payments and enhances security, or an educational platform that increases learning efficiency and engagement. The concept is closely related to user experience, usability, and value proposition, and is widely used in Norwegian design, ICT policy, and public administration to emphasize outcomes for end users.