Blikvangers

Blikvangers are design elements used to attract attention in advertising and retail contexts, particularly in Dutch-speaking markets. They include physical items such as oversized props, bright signage, neon lights, window displays, and freestanding structures, as well as digital elements like animated banners, LED billboards, and interactive kiosks. The common goal is to stand out amidst competing stimuli and to draw the gaze of passersby or users.

In storefronts, blikvangers are often placed at street level or near entrances to maximize visibility and encourage foot traffic. In trade shows and interiors, they may take the form of large, high-contrast displays or moving signage. Online, blikvangers refer to elements designed to capture attention on a webpage or app, such as hero images, pop-ups, or autoplay videos.

Design principles for effective blikvangers include high contrast, legible typography, focal points, and temporal motion that is energetic but not overwhelming. Accessibility and inclusivity considerations emphasize readable text, color contrast for color-blind viewers, and non-intrusive behavior.

The concept is part of broader practices in visual merchandising and advertising psychology, and is subject to regulation in some jurisdictions regarding safety and consumer protection. Critics argue that excessive use can contribute to visual clutter or annoyance, while proponents view blikvangers as essential tools for guiding consumer attention in crowded environments. Related concepts include eye-catching design and visual merchandising.