Blicktests
Blicktests, also known as eye-tracking tests or gaze analyses, are a methodology used to understand how individuals visually perceive and interact with information. These tests are employed across various fields, including marketing, user experience design, psychology, and research, to determine what elements capture attention, how users navigate content, and where their focus lies.
The fundamental principle behind Blicktests is to record and analyze eye movements. Participants are typically equipped
Data from Blicktests can reveal valuable insights. Heatmaps are a common visualization, showing areas of high
In user experience, Blicktests help identify usability issues, such as confusing navigation or overlooked calls to