BildZeitung

Bild-Zeitung, commonly called Bild, is a German daily tabloid published by Axel Springer SE. Founded in 1952 by Axel Springer, the newspaper is based in Berlin and operates as the flagship title of the Bild brand. The name Bild-Zeitung translates to Picture Newspaper, reflecting its emphasis on photos and visual storytelling.

Format and content: Bild is a mass-market tabloid noted for large headlines, concise reporting, and a strong focus on sensational but timely stories, crime, sports, entertainment, and human-interest pieces. The paper uses a vivid layout and a strong presence of photographs to appeal to a broad audience.

Circulation and influence: For decades it has been among the best-selling newspapers in Germany and maintains a substantial online presence through Bild.de, one of the country’s most visited news sites. The print edition traditionally reaches a wide demographic across social strata, and the brand has significant influence in German media and public discourse.

History and ownership: Bild was founded in 1952 by Axel Springer and remains part of the Axel Springer SE media group, headquartered in Berlin. In addition to the daily Bild, the brand also publishes Bild am Sonntag (Sunday edition) and related titles; Bild.de aggregates digital news and multimedia content.

Reception and controversies: Bild's sensational style has drawn criticism from journalists and privacy advocates and has been involved in lawsuits and debates over ethics and media responsibility. Supporters emphasize its accessibility and quick reporting, while critics argue it may overemphasize sensationalism at the expense of depth.