Bezoekersapparaat

Bezoekersapparaat is a term used in web analytics to describe the device that a visitor uses to access a website, application, or online service. It is a key dimension for understanding how audiences interact with digital resources and is often reported together with other variables such as location, time, and behavior.

In practice, het bezoekersapparaat is determined through a combination of data sources. The most common source is the User-Agent string sent by the browser or app, which indicates the device type, operating system, and browser. Additional signals may include screen resolution, language, time zone, and app telemetry. Together these data points allow analytics tools to classify visits into categories such as desktop, mobile, and tablet, and to identify specific platforms or browsers.

Classification and use. Typical device categories include desktops, mobile devices, and tablets, with more granular breakdown possible by operating system and browser. Analyzing the bezoekersapparaat helps publishers and marketers optimize page layouts, deliver responsive design, tailor content, and plan marketing campaigns based on where and how users engage.

Limitations and privacy. Device detection can be imperfect due to spoofing of user agents, changes in technology, or privacy measures that limit data collection. Cross-device usage means a single user may appear under multiple devices. Privacy regulations may require consent and data minimization, and data often needs to be anonymized or aggregated to protect individual users.