Behovsopdagelse
Behovsopdagelse, a Danish term roughly translating to "need discovery" or "need recognition," refers to the initial phase in the process of identifying and understanding unmet needs, problems, or desires. This concept is fundamental in various fields, including marketing, product development, design thinking, and problem-solving. The core idea is to move beyond simply providing a solution to actively uncovering the underlying requirements of users, customers, or stakeholders.
In marketing, behovsopdagelse involves understanding what consumers truly want or need, often before they can articulate
The process of behovsopdagelse often involves asking critical questions, observing behavior, and actively listening to feedback.