Bankingin

Bankingin is a neologism used to describe the integration of traditional banking services into nonbanking digital environments, so that financial tasks can be performed within apps and platforms that users already use. The concept is closely related to embedded finance and banking-as-a-service (BaaS).

Key technologies include open APIs, identity verification, payments processing, wallet provisioning, and compliance tooling for KYC/AML and data protection. Businesses can offer account-like features, payments, credit, or savings instruments within their own user interfaces.

Impact and uses: Enhances convenience, expands financial access, and creates new distribution channels for financial services. It encourages collaboration among banks, fintechs, and platform providers but also shifts consumer protection and risk management responsibilities to nontraditional actors.

Challenges and regulation: data privacy, cybersecurity, regulatory fragmentation, and the need for robust governance to ensure consumer consent and transparency. Regulatory regimes vary by jurisdiction, affecting eligibility and how services are marketed and sold.

History and scope: Emerging in the 2010s as fintechs built API ecosystems and banks opened channels through open banking frameworks. The term remains informal and its usage varies by market. Related concepts include embedded finance, open banking, and banking-as-a-service.