B2Csalg
B2Csalg, short for business-to-consumer salg, denotes the process by which a company sells goods or services directly to end consumers. In Danish and Nordic contexts, the term distinguishes consumer-facing sales from B2B, which targets other businesses. B2Csalg encompasses the entire customer journey from initial awareness to purchase and post-purchase support.
Scope and channels: It includes online and offline channels such as e-commerce sites, physical stores, marketplaces
Characteristics: B2C transactions typically involve shorter sales cycles, higher transaction volumes and greater price sensitivity. Purchases
Strategy: Common practices include market research and segmentation, personalized marketing, dynamic pricing, promotions, loyalty programs and
Operations and technology: B2Csalg relies on e‑commerce platforms, payment gateways, CRM and marketing automation, together with
Metrics: Key indicators include conversion rate, average order value, cart abandonment, customer acquisition cost, customer lifetime
Challenges and trends: The sector faces competition, price sensitivity and supply chain risks. Trends include social
Examples: Common B2C sectors are fashion, electronics, beauty and home goods sold through online stores and