B2Csalg

B2Csalg, short for business-to-consumer salg, denotes the process by which a company sells goods or services directly to end consumers. In Danish and Nordic contexts, the term distinguishes consumer-facing sales from B2B, which targets other businesses. B2Csalg encompasses the entire customer journey from initial awareness to purchase and post-purchase support.

Scope and channels: It includes online and offline channels such as e-commerce sites, physical stores, marketplaces and mobile apps, often employing an omnichannel approach to create a seamless customer experience across touchpoints.

Characteristics: B2C transactions typically involve shorter sales cycles, higher transaction volumes and greater price sensitivity. Purchases are usually individual or household-based, with impulse buying and branding influence playing significant roles in decision making.

Strategy: Common practices include market research and segmentation, personalized marketing, dynamic pricing, promotions, loyalty programs and streamlined checkout. Building trust through clear returns policies, straightforward customer service and transparent communications is also important.

Operations and technology: B2Csalg relies on e‑commerce platforms, payment gateways, CRM and marketing automation, together with data analytics to optimize conversion, retention and lifetime value. Data privacy and regulatory compliance are central considerations.

Metrics: Key indicators include conversion rate, average order value, cart abandonment, customer acquisition cost, customer lifetime value and retention rate.

Challenges and trends: The sector faces competition, price sensitivity and supply chain risks. Trends include social commerce, live shopping, AI-powered recommendations and enhanced omnichannel experiences.

Examples: Common B2C sectors are fashion, electronics, beauty and home goods sold through online stores and brick‑and‑mortar retailers.