B2Ccontext
B2Ccontext refers to the business-to-consumer context in which companies market, sell, and support products and services directly to individual customers. It encompasses interactions across multiple channels, including online stores, mobile apps, social platforms, marketplaces, and brick-and-mortar retail. The central focus is the consumer experience and the immediate consequences of brand perception on purchase decisions.
Key characteristics include a direct customer interface, emphasis on fast and intuitive user experience, shorter sales
Data and analytics play a prominent role in B2C context. Companies collect first-party data from digital interactions,
Challenges and trends: privacy regulations (GDPR, CCPA), fraud, returns, and competition. Trends include omnichannel strategies, mobile-first