B2Bmüügile
B2Bmüügile, often translated as B2B sales, refers to the process of selling products or services from one business to another business, rather than to individual consumers. This type of transaction is characterized by longer sales cycles, higher transaction values, and a more complex decision-making process involving multiple stakeholders within the purchasing organization.
The key difference between B2B and B2C (business-to-consumer) sales lies in the buyer. In B2B, the buyer
B2B sales strategies often focus on demonstrating value, ROI (return on investment), and long-term partnership potential.