B2Bmarkkinat
B2Bmarkkinat refers to the business-to-business marketplace, a sector where companies sell products or services to other companies. This contrasts with the business-to-consumer (B2C) market, where businesses sell directly to individual customers. In B2B transactions, the buyers are typically organizations looking for goods or services to support their operations, production, or resale. These transactions often involve larger order volumes, longer sales cycles, and more complex decision-making processes compared to B2C.
The B2B market encompasses a vast range of industries, from raw material suppliers and manufacturers to software
Digitalization has significantly transformed the B2B market. Online platforms and e-commerce solutions have made it easier