Auralvisual

Auralvisual refers to works, environments, and technologies in which auditory and visual components are developed and presented as an integrated sensory event. The term blends aural (sound-related) with visual (sight-related) and is used to describe media where listening and viewing are closely coupled rather than treated as separate elements.

In contemporary discourse, auralvisual is often used alongside audiovisual and multimedia to emphasize the experiential fusion of sound and image in art, installation, film, music video, and interactive media.

Common approaches include synchronized projection and score design, generative visuals, spatialized sound, real-time processing, and immersive formats such as VR and immersive installations, where visitors' actions or environmental data shape both audio and visuals.

The term is informal and overlaps with audiovisual and multimedia terminology. Some critics regard it as a useful descriptor for the integrated sensory experience, while others see it as a stylistic variant or marketing label.

See also: audiovisual art, multimedia art, immersive installation, synesthesia, audiovisual performance.