AssortmentManagement
Assortment management is the process by which a retailer determines the mix of products to offer across stores and channels. It aims to balance breadth and depth, align with consumer demand, supplier capabilities, space constraints, and profitability. The goal is to maximize sales and margin while minimizing stockouts and excess inventory.
Key activities include defining an assortment strategy for categories, segmenting the customer base, selecting SKUs, rationalizing
Methods commonly rely on data and analytics. Historical sales data, trends, promotions, and market research feed
Metrics used to assess success include sell-through, gross margin return on investment, stock-out rate, assortment coverage,
In practice, assortment management supports both physical retail and e-commerce, enabling a coherent product strategy across