Asiakassegmenttiin
Asiakassegmenttiin refers to the process of dividing a customer base into distinct groups, or segments, based on shared characteristics. This segmentation is a crucial strategy in marketing and business management, as it allows companies to tailor their products, services, and communications to better meet the specific needs and preferences of different customer groups. The primary goal of asiakassegmenttiin is to enhance customer satisfaction, increase sales, and improve overall business efficiency.
There are several common methods for segmenting customers. Demographic segmentation involves categorizing customers based on factors
Once customers have been segmented, companies can develop targeted marketing strategies for each group. This may