Asiakakkuudenhallinnan
Asiakakkuudenhallinnan, often translated as customer relationship management (CRM) or customer experience management (CXM), is a strategic approach to managing an organization's interactions with current and potential customers. It involves using data analysis about customers' history with a company to improve business relationships, specifically focusing on customer retention and ultimately driving sales growth. CRM systems are software solutions designed to help businesses organize, automate, and synchronize sales, marketing, customer service, and technical support.
The core principle of asiakakkuudenhallinnan is to understand customer needs and behaviors to provide better service