Artsepithet

Artsepithet is a term used to describe the practice of applying vivid, often metaphorical epithets to artworks or artists within critical discourse and promotional writing. As a rhetorical and labeling device, an artsepithet functions to foreground perceived characteristics and to shape interpretation of a work or career.

Etymology and scope: The word artsepithet blends "art" with "epithet" and is treated as a contemporary neologism. While epithets have ancient roots in rhetoric, artsepithet refers specifically to its use in art criticism, curatorial texts, artist statements, and online discourse.

Usage examples: In reviews, an artsepithet may appear as "the luminous minimalist," "the brutalist storyteller," or "color-sculptor." Such labels often accompany analysis, provide memorable framing for audiences, and can aid cataloging or branding within exhibitions and media.

Impact and evaluation: Proponents argue that artsepithet helps readers quickly grasp defining tendencies and enhances engagement. Critics warn that labels can oversimplify complex works, encourage essentialist views of artists, or reduce nuance to catchphrases. Best practices encourage cautious use, transparent metaphor, and linking epithet to concrete aspects of the work.

See also: Epithet; Rhetoric; Art criticism; Branding in art.