Apgujeong

Apgujeong is a wealthy and fashionable neighborhood located in the Gangnam district of Seoul, South Korea. It is known for its upscale shopping streets, trendy cafes, and high-end cosmetic surgery clinics. The area is a popular destination for both locals and tourists seeking luxury goods, beauty treatments, and a taste of Seoul's modern and vibrant lifestyle.

The name "Apgujeong" is derived from a pavilion called Apgujeong Seowon, which was built during the Joseon Dynasty. While the pavilion is no longer standing, the name has persisted. In recent decades, Apgujeong has transformed into one of Seoul's most affluent areas, attracting a significant amount of investment and development.

Shopping is a major draw in Apgujeong, with designer boutiques, department stores like Galleria Department Store, and numerous independent fashion retailers lining Rodeo Street and Apgujeong Main Street. Beyond fashion, the neighborhood boasts a thriving culinary scene, offering a wide range of dining experiences from traditional Korean cuisine to international gourmet options. The presence of numerous plastic surgery clinics has also contributed to Apgujeong's reputation as a hub for cosmetic procedures. The area is well-connected by public transportation, making it easily accessible for visitors.