Annonsefinansierte

Annonsefinansierte refers to media, organizations, or content primarily funded through advertising revenue rather than subscriptions or public funding. In journalism and publishing, this model relies on selling ad space, sponsored content, and data-driven advertising to finance operations, often enabling free or low-cost access for audiences.

Advantages include broad reach and the ability to provide free content, while disadvantages concern potential advertiser influence on editorial decisions, incentive to maximize traffic, and risks of sensationalism. Digital platforms also face privacy issues and ad fraud under this model.

In practice, many outlets operate with hybrid revenue models that combine advertising with subscriptions, memberships, events, licensing, or public subsidies to diversify funding and reduce dependence on any single source. The suitability of annoncefinansierte depends on audience size, market competition, and regulatory context. The term is used across traditional media (newspapers, radio, TV) and digital media.

See also: Advertising-supported media, Subscription model, Public broadcasting.