Andreorientert

Andreorientert is a Norwegian adjective that describes a stance or orientation that emphasizes others rather than oneself. The term is formed from andre meaning "other" and orientert meaning "oriented." In academic writing it is used to distinguish between attitudes that prioritize the welfare or needs of others and those that are self-focused. The concept appears in psychology, sociology and marketing literature as an axis of motivation or behavior.

In practice, andreorienterte holdninger are associated with altruism, empati and prososial atferd, where decisions take into account the impact on other people. It can describe individuals, groups, or organizational approaches that prioritize the welfare of others, stakeholders, or the broader community over personal gain. It is often contrasted with selvorientert or egoistiske holdninger.

The term is relatively niche in everyday Norwegian and is more commonly found in research articles, theoretical discussions, or analyses of interpersonal dynamics, leadership styles, or corporate social responsibility. It may appear alongside related terms such as andreorientering and relasjonsorientert ledelse.

Examples of usage include: et andreorientert arbeidsmiljø fokuserer på samarbeid og å møte kollegenes behov; organisasjonen vedtok en andreorientert strategi som prioriterer kundetilfredshet og samfunnsansvar.

See also: egosentrisk, prososial atferd, empati, relasjonsorientert ledelse.