Alticor

Alticor Inc. is a privately held American multinational corporation based in Ada, Michigan. It serves as the parent company for Amway and a small portfolio of related businesses, including charitable activities conducted through the Alticor Foundation. The company was formed in 1993 by Amway's founders, Rich DeVos and Jay Van Andel, as an umbrella organization to oversee Amway and other ventures and to provide centralized management of its global operations.

The group's most prominent subsidiary is Amway, a direct-selling company that markets health, beauty, and home care products worldwide through a network of independent distributors. Alticor has historically operated the Quixtar brand in North America as part of its portfolio; that brand was aligned with Amway in later years, and the Amway brand became the dominant identity across the group's businesses.

Alticor emphasizes philanthropy through the Alticor Foundation, which supports charitable initiatives, volunteerism, and community programs both in the United States and abroad. As a private company, Alticor's reporting is limited to corporate releases, but it states that its operations comply with applicable laws and regulations in all markets.

In the broader business ecosystem, Alticor is closely associated with Amway and its direct-selling activities, with corporate strategy generally focusing on global expansion, product development, and responsible business practices.