Quixtar
Quixtar was an American multi-level marketing company that operated from 1999 to 2008. Founded by Amway co-founders Rich DeVos and Jay Van Andel, it was positioned as an online version of their existing business model. The company sold a variety of consumer products through independent business owners who marketed directly to customers.
The business model relied on distributors purchasing products and recruiting others to join their downline, earning
In 2007, Quixtar announced plans to rebrand back to Amway in North America, with the transition completed