Amway

Amway is an American multinational company that markets consumer products through a direct selling model. It was founded in 1959 by Rich DeVos and Jay Van Andel in Ada, Michigan. The company operates through a global network of independent distributors who sell a range of products directly to consumers and recruit others to join their organizations.

Business model: Distributors earn commissions on their own sales and on the sales of people they recruit, creating a multi-level marketing structure. While some participants earn income, earnings vary widely and are not guaranteed. The compensation plan has been the subject of public debate and regulatory scrutiny in several markets, with critics arguing that recruitment incentives can outweigh product sales, and supporters saying income is driven by product demand and sales effort.

Products: Amway markets products in health, beauty, and home care categories. Notable brands include Nutrilite dietary supplements and Artistry skincare and cosmetics, along with various household and personal care items distributed through its network.

Structure and ownership: In 1999 Amway reorganized under Alticor, a privately held parent company that also owns manufacturers and distribution operations. Amway remains the consumer-facing arm under the Alticor umbrella.

Global presence and impact: Amway operates in dozens of countries and territories and has one of the largest direct selling networks in the world. It has been cited as one of the largest direct selling companies by revenue in the industry.

Regulatory and public reception: Amway has faced regulatory scrutiny and criticism in some jurisdictions regarding its business model and earnings claims. The company maintains that participants can build legitimate businesses through product sales and compliant marketing practices.