Nutrilite

Nutrilite is a brand of dietary supplements marketed by Amway. The brand originated in the 1930s when nutritionist Carl F. Rehnborg founded Nutrilite Products Corporation to develop plant-based nutritional concentrates. Nutrilite promoted a farm-to-table approach, emphasizing the use of phytonutrient-rich plant concentrates in its products. In 1994, Nutrilite became a brand within Amway and has since been distributed through Amway’s direct-selling network worldwide.

Nutrilite describes its supply chain as centered on plant-based ingredients grown on farms and through a global network of partner agricultural programs. The company states that its Nutrilite farms and supplier farms focus on soil health and sustainable farming practices. Products are manufactured under Good Manufacturing Practice standards and are subjected to quality assurance measures, including third-party testing for contaminants.

The Nutrilite product range includes vitamins, minerals, dietary supplements, and botanicals, with multivitamin/mineral formulas, phytonutrient blends, and targeted supplements designed for immune support, energy, digestion, and other health needs. The brand markets its offerings as being derived from plant concentrates to a greater extent than some competing products.

As part of Amway, Nutrilite products are sold through independent distributors in many countries. The brand operates within the broader context of dietary-supplement regulation and direct-sale practices, and it has been subject to regulatory scrutiny and labeling requirements common to the industry.