Akquiriert

Akquiriert is the past participle form of the German verb akquirieren. The verb is a business jargon term that entered German from English acquire, adapted with the common German ending -ieren. It means to obtain, win, or secure something, often through effort, negotiation, or targeted action.

In use, akquirieren is most common in corporate contexts. It describes activities such as acquiring new customers, securing contracts or licenses, obtaining assets, or recruiting personnel. The related noun Akquisition refers to the act of acquisition, while akquiriert can function as an attributive or predicative descriptor, for example: "eine akquirierte Kundenbasis" or "Die Firma hat neue Kunden akquiriert."

Usage notes: Akquirieren is widely understood in business German but is sometimes viewed as an Anglicism. In more formal or non-technical writing, alternative terms such as erwerben, gewinnen, or приобрести (no—these are Russian; for German contexts: erwerben, kaufen, beschaffen) anstelle of akquirieren may be preferred. For customer-related contexts, expressions like Kundengewinnung or Neukundenakquise are common, with Akquise serving as the umbrella noun.

Examples: "Das Unternehmen akquirierte im letzten Quartal mehrere Neukunden." "Die Abteilung ist damit beauftragt, weitere Partner zu akquirieren." "Die akquirierte Patentlizenz stärkt das Portfolio." Overall, akquirieren conveys an active process of obtaining or securing valuable opportunities in a business setting.