AgencyWho

Agencywho is a term that appears in discussions of how organizations select and attribute work to advertising and creative agencies. In its use as a concept, agencywho describes a platform, process, or framework intended to help clients discover, evaluate, and assign accountability to the agencies involved in a project. The idea emphasizes clear ownership of responsibilities and credit, particularly in multi‑vendor engagements where several agencies may contribute to strategy, creative development, media planning, and production.

Proposed features attributed to an agencywho concept include a searchable directory of agencies, verified profiles, and case studies; client reviews and rating systems; mechanisms for issuing and tracking requests for proposals; contract management tools; and performance attribution analytics. A real implementation might offer benchmarking data, compatibility with project management systems, and privacy controls that protect sensitive briefs while enabling apples-to-apples comparisons across agencies.

As of the latest available sources, there is no widely recognized product or company officially named AgencyWho operating at a large scale. The term is more commonly used as a hypothetical or placeholder in discussions about agency selection, attribution, and procurement processes. If a real product or brand adopts this name, reliable sources would be required to verify its scope, ownership, and impact.

See also: advertising agency, media agency, agency network, procurement platform.