Affärskultur

Affärskultur is the set of norms, values, and practices that shape how business is conducted in a society or organization. It encompasses communication, decision-making, meetings, negotiations, and everyday interactions, and it influences expectations about time, hierarchy, formality, and ethics.

Core elements of affärskultur include communication style (direct or indirect), attitudes toward time and deadlines, approaches to hierarchy and authority, language formality, gender equality, risk tolerance, and the handling of trust and confidentiality. It also covers workplace etiquette, dress codes, and corporate social responsibility expectations, all of which can vary between industries and regions.

Regional and organizational variations are common. In Sweden and much of the Nordic region, affärskultur often emphasizes egalitarian, consensus-based, and relatively informal practices, punctuality, and a strong emphasis on work‑life balance. In many East Asian contexts, relationships and hierarchy influence decisions, communication may be indirect, and long-term trust is prioritized. In the United States and parts of Western Europe, business tends to be more direct, results-oriented, and time-efficient, with faster decision-making.

Etiquette and practices commonly observed include appropriate greetings and titles, the customary exchange of business cards where relevant, and a range of dress codes from formal to business casual depending on sector. Preparation, agendas, and timely follow-up are valued across many settings; understanding local rules on gifts and negotiations is important to avoid misunderstanding.

Adapting to affärskultur involves research, observation, and respectful dialogue. Global trends such as sustainability, diversity, and remote collaboration increasingly shape modern business cultures worldwide.