Adatközvetítként

Adatközvetítőként, also known as a data intermediary or data broker, is a company that collects personal information from various sources and then sells or licenses it to other organizations. These sources can include public records, online activity, loyalty programs, and other commercial data aggregators. The information collected may encompass demographic data, purchasing habits, online behavior, and even sensitive details depending on the broker and their methods.

The business model of an adatközvetítőként relies on the aggregation and analysis of vast amounts of data to create profiles of individuals. These profiles are then used for a variety of purposes by their clients, which can include marketing companies, financial institutions, insurance providers, and government agencies. For example, a marketing firm might purchase lists of consumers likely to be interested in a specific product, while an insurance company might use data to assess risk.

The practices of adatközvetítőként are often subject to privacy regulations, though the specifics vary significantly by jurisdiction. Concerns are frequently raised regarding the transparency of data collection, the accuracy of the information, and the potential for misuse. Consumers may have limited knowledge of what data is collected about them and how it is used, leading to debates about data ownership and individual privacy rights. The role of adatközvetítőként in the digital economy is complex, balancing the utility of data for businesses with the privacy expectations of individuals.