ABdesign

ABDesign is a multidisciplinary design studio that provides product design, user experience, and branding services. The firm works across hardware, software, and service design for technology companies, consumer goods brands, and public-sector organizations. It emphasizes human-centered design, sustainability, and cross-disciplinary collaboration.

ABDesign was established in 2010 by a cross-disciplinary team drawn from industrial design, interaction design, and brand strategy. The firm developed a modular design process that blends research, rapid prototyping, and production support to enable early client involvement and iterative refinement.

Practice areas include industrial design, UX/UI, service design, visual identity, and design systems. The approach typically begins with user research and stakeholder workshops, followed by concept development, iterative prototyping (physical and digital), usability testing, and engineering hand-off. Tools commonly used are CAD, 3D printing, and simulations.

Notable projects include a modular storage system for compact living, a family of consumer electronics products, and a digital platform for public services. ABDesign prioritizes accessibility, lifecycle thinking, and scalable design systems to ensure consistency across product families.

Through collaboration with clients and end users, ABDesign aims to create practical, durable designs that perform well in real-world contexts. The studio is regarded for its clear design language, iterative workflow, and commitment to open knowledge sharing through case studies and design literature.