12packs

12packs refers to a common retail packaging format for various consumer goods, most notably beverages like beer and soft drinks. This configuration typically consists of twelve individual units sold together as a single product. The units are usually arranged in two rows of six or three rows of four within a cardboard or plastic holder.

The popularity of the 12-pack stems from its balance between quantity and manageability for consumers. It offers a reasonable supply for individual or small household consumption without being overly bulky or expensive. This size is also convenient for storage in refrigerators and for transport.

Beyond beverages, the 12-pack format can be found for other items such as batteries, light bulbs, or even certain snack foods, though it is most strongly associated with drinks. The term "12-pack" has become a standard descriptor in retail and consumer language, easily understood across different product categories. Retailers often price 12-packs at a discount compared to purchasing individual units, further contributing to their widespread adoption. The standardization of this packaging size also simplifies inventory management and shelf stocking for businesses.