élménycentrikus

The Hungarian word "élménycentrikus" translates to "experience-centric" in English. It describes an approach or philosophy that prioritizes the quality and impact of an experience for the user or participant. This concept is often applied in fields such as marketing, tourism, education, and product design. An élménycentrikus strategy focuses on creating memorable, engaging, and often emotionally resonant interactions rather than simply providing a service or product.

In practice, an élménycentrikus approach involves understanding the needs, desires, and expectations of the target audience and designing offerings that cater to these factors. This can involve elements like storytelling, sensory engagement, personalization, and a focus on fostering a sense of connection or discovery. For example, an élménycentrikus museum might offer interactive exhibits and hands-on activities, whereas a traditional museum might focus primarily on displaying artifacts. Similarly, an élménycentrikus marketing campaign would aim to evoke feelings and create a narrative around a brand, rather than just listing product features. The ultimate goal is to leave the individual with a positive and lasting impression.