ømhedsprojektion
Ømhedsprojektion is a Danish term that combines ømhed (tenderness, softness) and projektion (projection). The expression appears in contemporary Danish-language discussions to describe the deliberate or perceived use of tenderness in perception, communication, or design. There is no single, universally accepted definition, and usage varies by context.
In psychology and interpersonal communication, ømhedsprojektion can refer to the projection of one’s own tenderness or
In media, marketing, and design, the term is used to describe strategies that evoke warmth and care.
Critique often centers on the term’s lack of standard definition and the risk of vagueness. As a
See also: projection (psychology), affect theory, Danish linguistic and cultural discourse.